{"id":92,"date":"2015-09-25T14:13:03","date_gmt":"2015-09-25T11:13:03","guid":{"rendered":"http:\/\/www.fmarketing.com.br\/blog\/?p=92"},"modified":"2021-10-13T22:22:19","modified_gmt":"2021-10-13T19:22:19","slug":"pronto-para-servir","status":"publish","type":"post","link":"https:\/\/fmarketing.com.br\/blog\/pronto-para-servir\/","title":{"rendered":"Pronto para servir"},"content":{"rendered":"

Quem nos conhece, aqui na Fine Marketing, sabe que o nosso endere\u00e7o fica pr\u00f3ximo a dois hospitais.<\/p>\n

Por consequ\u00eancia, m\u00e9dicos, enfermeiras e atendentes est\u00e3o por todos os locais.<\/p>\n

Se a cor branca j\u00e1 n\u00e3o \u00e9 uma unanimidade nos trajes, o estetosc\u00f3pio no pesco\u00e7o ainda \u00e9 bem frequente.<\/p>\n

J\u00e1 encontrei m\u00e9dicos com o adere\u00e7o no almo\u00e7o, na padaria, no carro e a impress\u00e3o sempre \u00e9 a mesma:<\/p>\n

“Acabou de sair da consulta ou est\u00e1 indo ao encontro do paciente”<\/p>\n

O aparelho virou \u00edcone de um profissional de prontid\u00e3o. Refor\u00e7a a imagem de efic\u00e1cia, disposi\u00e7\u00e3o.<\/p>\n

Marcas tamb\u00e9m adotam seus \u00edcones de boa apar\u00eancia.<\/p>\n

Quando se v\u00ea o Ita\u00fa no Rock in Rio ou o Mc Dia Feliz ajudando crian\u00e7as com c\u00e2ncer, eleva-se a percep\u00e7\u00e3o de que o primeiro \u00e9 mais que um simples banco ou que o segundo serve mais que simples sanduiches.<\/p>\n

As empresas deveriam se preocupar com isso, ampliando sua imagem de marca.<\/p>\n

Cada vez mais, consumidores compram “causas” e est\u00e3o voltados \u00e0 atitude das marcas.<\/p>\n

O que ser\u00e1 da Volkswagen ap\u00f3s os danos ambientais que causou?<\/p>\n

Ou da Zara, descoberta usando m\u00e3o de obra escrava?<\/p>\n

O tempo dir\u00e1 se ter\u00e3o a capacidade de se reinventar ou prosseguir conquistando clientes apenas pelo pre\u00e7o.<\/p>\n

Usar um estetosc\u00f3pio no pesco\u00e7o n\u00e3o deve ser confort\u00e1vel, mas ouvir o cora\u00e7\u00e3o do cliente \u00e9 sempre importante para garantir a sua sobreviv\u00eancia junto \u00e0 nossa marca.<\/p>\n\n\t\t

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<\/div>\n\t\t<\/div> \n\t\t
\n\t\t\tDiretor de atendimento e planejamento da Fine Marketing, especialista em comunica\u00e7\u00e3o dirigida e varejo. Atua tamb\u00e9m como consultor em treinamento de equipes comerciais.\n\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n

“Sexta de ideias” \u00e9 o Informativo semanal da Fine Marketing.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Quem nos conhece, aqui na Fine Marketing, sabe que o nosso endere\u00e7o fica pr\u00f3ximo a dois hospitais. Por consequ\u00eancia, m\u00e9dicos, enfermeiras e atendentes est\u00e3o por todos os locais. Se a cor branca j\u00e1 n\u00e3o \u00e9 uma unanimidade nos trajes, o estetosc\u00f3pio no pesco\u00e7o ainda \u00e9 bem frequente. J\u00e1 encontrei m\u00e9dicos com o adere\u00e7o no almo\u00e7o, […]<\/p>\n","protected":false},"author":3,"featured_media":93,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[12,86,30,139,136,138,137,140],"yoast_head":"\nPronto para servir - Fine Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fmarketing.com.br\/blog\/pronto-para-servir\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pronto para servir - Fine Marketing\" \/>\n<meta property=\"og:description\" content=\"Quem nos conhece, aqui na Fine Marketing, sabe que o nosso endere\u00e7o fica pr\u00f3ximo a dois hospitais. Por consequ\u00eancia, m\u00e9dicos, enfermeiras e atendentes est\u00e3o por todos os locais. Se a cor branca j\u00e1 n\u00e3o \u00e9 uma unanimidade nos trajes, o estetosc\u00f3pio no pesco\u00e7o ainda \u00e9 bem frequente. 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