﻿{"id":654,"date":"2019-03-22T20:44:56","date_gmt":"2019-03-22T20:44:56","guid":{"rendered":"http:\/\/www.fmarketing.com.br\/blog\/?p=654"},"modified":"2019-03-22T20:46:06","modified_gmt":"2019-03-22T20:46:06","slug":"whos-that-girl","status":"publish","type":"post","link":"https:\/\/fmarketing.com.br\/blog\/whos-that-girl\/","title":{"rendered":"\u201cWho\u00b4s That Girl?\u201d"},"content":{"rendered":"\n<p>A quest\u00e3o \u00e9 antiga e at\u00e9 hoje n\u00e3o foi respondida&#8230;<\/p>\n\n\n\n<p>A quest\u00e3o \u00e9 antiga e at\u00e9 hoje n\u00e3o foi respondida&#8230;<\/p>\n\n\n\n<p>\u201cWho\u00b4s that girl?\u201d cantava Madonna, ao mesmo tempo que admitia:\n\u201cEla ilumina a minha vida, mas sou t\u00e3o cega que n\u00e3o consigo ver&#8230;\u201d<\/p>\n\n\n\n<p>Muitas empresas sofrem desta S\u00edndrome de Madonna. N\u00e3o enxergam\nquem s\u00e3o seus clientes que iluminam as vendas e o faturamento.<\/p>\n\n\n\n<p>Precisamos conhecer melhor quem s\u00e3o as \u201cluzes\u201d que garantem a\nnossa sobreviv\u00eancia corporativa.<\/p>\n\n\n\n<p>O que voc\u00ea tem a dizer sobre isso?<\/p>\n\n\n\n<p>De vez em quando, recebo liga\u00e7\u00f5es de empresas das quais sou\ncliente. <\/p>\n\n\n\n<p>Querem saber se estou feliz.<\/p>\n\n\n\n<p>Mas como ser feliz quando algu\u00e9m te chama de \u201cFernanda\u201d ou\nacredita que ainda moro no apartamento que vendi h\u00e1 cinco anos?<\/p>\n\n\n\n<p>Nenhum relacionamento evolui se o nome, o endere\u00e7o, o telefone\nou o e-mail est\u00e3o incorretos. Esta atualiza\u00e7\u00e3o deve ser frequente e constante.<\/p>\n\n\n\n<p>Manter o banco de dados \u00e9 um desafio. Assemelha-se a flores em\num vaso. Hoje est\u00e3o lindas, amanh\u00e3, nem tanto.<\/p>\n\n\n\n<p>Por isso, n\u00e3o fa\u00e7a como a Madonna. Conhe\u00e7a com profundidade os seus clientes e garanta o seu pr\u00f3prio sucesso de audi\u00eancia.<\/p>\n\n\n\n\t\t<div class='author-shortcodes'>\n\t\t\t<div class='author-inner'>\n\t\t\t\t<div class='author-image'>\n\t\t\t<img src='https:\/\/www.gravatar.com\/avatar\/c3996fdda6900fa020a81fcce2af8472.png' alt='' \/>\n\t\t\t<div class='author-overlay'><\/div>\n\t\t<\/div> \n\t\t<div class='author-info'>\n\t\t\tDiretor de atendimento e planejamento da Fine Marketing, especialista em comunica\u00e7\u00e3o dirigida e varejo. Atua tamb\u00e9m como consultor em treinamento de equipes comerciais.\n\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A quest\u00e3o \u00e9 antiga e at\u00e9 hoje n\u00e3o foi respondida&#8230; A quest\u00e3o \u00e9 antiga e at\u00e9 hoje n\u00e3o foi respondida&#8230; \u201cWho\u00b4s that girl?\u201d cantava Madonna, ao mesmo tempo que admitia: \u201cEla ilumina a minha vida, mas sou t\u00e3o cega que n\u00e3o consigo ver&#8230;\u201d Muitas empresas sofrem desta S\u00edndrome de Madonna. N\u00e3o enxergam quem s\u00e3o seus [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[75,299,298,197,262,117,69,294,296,300,46,289,261,287,103,263,86,259,32,291,31,295,155,29,254,153,134,264],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cWho\u00b4s That Girl?\u201d - Fine Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fmarketing.com.br\/blog\/whos-that-girl\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cWho\u00b4s That Girl?\u201d - Fine Marketing\" \/>\n<meta property=\"og:description\" content=\"A quest\u00e3o \u00e9 antiga e at\u00e9 hoje n\u00e3o foi respondida&#8230; A quest\u00e3o \u00e9 antiga e at\u00e9 hoje n\u00e3o foi respondida&#8230; \u201cWho\u00b4s that girl?\u201d cantava Madonna, ao mesmo tempo que admitia: \u201cEla ilumina a minha vida, mas sou t\u00e3o cega que n\u00e3o consigo ver&#8230;\u201d Muitas empresas sofrem desta S\u00edndrome de Madonna. 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