{"id":566,"date":"2018-06-22T17:27:29","date_gmt":"2018-06-22T17:27:29","guid":{"rendered":"http:\/\/www.fmarketing.com.br\/blog\/?p=566"},"modified":"2018-06-22T17:27:29","modified_gmt":"2018-06-22T17:27:29","slug":"de-monalisa-a-beyonce","status":"publish","type":"post","link":"https:\/\/fmarketing.com.br\/blog\/de-monalisa-a-beyonce\/","title":{"rendered":"De Monalisa a Beyonc\u00e9"},"content":{"rendered":"

\u201cQuando fa\u00e7o m\u00fasica, quero que pessoas diferentes ou\u00e7am coisas diferentes e iniciem um di\u00e1logo a partir disso…\u201d, declarou Jay-Z ao New York Times, no ano passado.<\/p>\n

A frase sintetiza o trabalho rico e pol\u00eamico que ele e sua mulher, Beyonc\u00e9, produzem.<\/p>\n

Tamb\u00e9m inspira campanhas de marketing que deveriam atingir p\u00fablicos variados, customizando benef\u00edcios e gerando informa\u00e7\u00e3o.<\/p>\n

Pois o clipe mais recente deles, \u201cApeshit\u201d, \u00e9 um \u00f3timo exemplo de tudo isso, principalmente por integrar o cl\u00e1ssico e o moderno.<\/p>\n

Monalisa e Beyonc\u00e9 juntas, na propor\u00e7\u00e3o perfeita entre o conflito e a harmonia.<\/p>\n

Talvez o Marketing precise se inspirar nisso tamb\u00e9m, ao realizar a\u00e7\u00f5es de posicionamento de marca, cujo maior desafio est\u00e1 na renova\u00e7\u00e3o sem a dilui\u00e7\u00e3o da ess\u00eancia.<\/p>\n

Muitas marcas s\u00e3o \u00e1vidas pela moderniza\u00e7\u00e3o e abandonam o seu DNA original, sua ess\u00eancia respons\u00e1vel pela sua hist\u00f3ria e pela conquista de tantos clientes fi\u00e9is.<\/p>\n

Buscam novos p\u00fablicos e se afastam daqueles que as sustentaram por d\u00e9cadas.<\/p>\n

Equilibrar o cl\u00e1ssico e o moderno \u00e9 um desafio digno de arte. Requer habilidade, informa\u00e7\u00e3o e esfor\u00e7o.<\/p>\n

O resultado \u00e9 sugerido por Jay-Z…<\/p>\n

…\u201csim sim sim sim… a plateia vai \u00e0 loucura…\u201d<\/p>\n\n\t\t

\n\t\t\t
\n\t\t\t\t
\n\t\t\t\n\t\t\t
<\/div>\n\t\t<\/div> \n\t\t
\n\t\t\tDiretor de atendimento e planejamento da Fine Marketing, especialista em comunica\u00e7\u00e3o dirigida e varejo. Atua tamb\u00e9m como consultor em treinamento de equipes comerciais.\n\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"

\u201cQuando fa\u00e7o m\u00fasica, quero que pessoas diferentes ou\u00e7am coisas diferentes e iniciem um di\u00e1logo a partir disso…\u201d, declarou Jay-Z ao New York Times, no ano passado. A frase sintetiza o trabalho rico e pol\u00eamico que ele e sua mulher, Beyonc\u00e9, produzem. Tamb\u00e9m inspira campanhas de marketing que deveriam atingir p\u00fablicos variados, customizando benef\u00edcios e gerando […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[75,197,262,117,69,294,296,46,289,261,287,103,263,86,259,32,291,31,295,155,29,153,134,264,38,73],"yoast_head":"\nDe Monalisa a Beyonc\u00e9 - Fine Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fmarketing.com.br\/blog\/de-monalisa-a-beyonce\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Monalisa a Beyonc\u00e9 - Fine Marketing\" \/>\n<meta property=\"og:description\" content=\"\u201cQuando fa\u00e7o m\u00fasica, quero que pessoas diferentes ou\u00e7am coisas diferentes e iniciem um di\u00e1logo a partir disso…\u201d, declarou Jay-Z ao New York Times, no ano passado. A frase sintetiza o trabalho rico e pol\u00eamico que ele e sua mulher, Beyonc\u00e9, produzem. Tamb\u00e9m inspira campanhas de marketing que deveriam atingir p\u00fablicos variados, customizando benef\u00edcios e gerando […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fmarketing.com.br\/blog\/de-monalisa-a-beyonce\/\" \/>\n<meta property=\"og:site_name\" content=\"Fine Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/finemarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-22T17:27:29+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fernando Adas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fmarketing.com.br\/blog\/#website\",\"url\":\"https:\/\/fmarketing.com.br\/blog\/\",\"name\":\"Fine Marketing\",\"description\":\"Empresa de Comunica\u00e7\u00e3o Dirigida\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fmarketing.com.br\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fmarketing.com.br\/blog\/de-monalisa-a-beyonce\/#webpage\",\"url\":\"https:\/\/fmarketing.com.br\/blog\/de-monalisa-a-beyonce\/\",\"name\":\"De Monalisa a Beyonc\u00e9 - Fine Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/fmarketing.com.br\/blog\/#website\"},\"datePublished\":\"2018-06-22T17:27:29+00:00\",\"dateModified\":\"2018-06-22T17:27:29+00:00\",\"author\":{\"@id\":\"https:\/\/fmarketing.com.br\/blog\/#\/schema\/person\/0ecde89d8fd78b22849c48b6a9b037e2\"},\"breadcrumb\":{\"@id\":\"https:\/\/fmarketing.com.br\/blog\/de-monalisa-a-beyonce\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fmarketing.com.br\/blog\/de-monalisa-a-beyonce\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fmarketing.com.br\/blog\/de-monalisa-a-beyonce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/fmarketing.com.br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De Monalisa a Beyonc\u00e9\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/fmarketing.com.br\/blog\/#\/schema\/person\/0ecde89d8fd78b22849c48b6a9b037e2\",\"name\":\"Fernando Adas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/fmarketing.com.br\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/49a7fc48952559dbb432242645d4859a?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/49a7fc48952559dbb432242645d4859a?s=96&r=g\",\"caption\":\"Fernando Adas\"},\"description\":\"Fernando Adas \u00e9 diretor de atendimento e planejamento da Fine Marketing, especialista em comunica\u00e7\u00e3o dirigida e varejo. Atua tamb\u00e9m como consultor em treinamento de equipes comerciais.\",\"sameAs\":[\"https:\/\/www.fmarketing.com.br\"],\"url\":\"https:\/\/fmarketing.com.br\/blog\/author\/fernando\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"De Monalisa a Beyonc\u00e9 - Fine Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fmarketing.com.br\/blog\/de-monalisa-a-beyonce\/","og_locale":"pt_BR","og_type":"article","og_title":"De Monalisa a Beyonc\u00e9 - Fine Marketing","og_description":"\u201cQuando fa\u00e7o m\u00fasica, quero que pessoas diferentes ou\u00e7am coisas diferentes e iniciem um di\u00e1logo a partir disso…\u201d, declarou Jay-Z ao New York Times, no ano passado. A frase sintetiza o trabalho rico e pol\u00eamico que ele e sua mulher, Beyonc\u00e9, produzem. Tamb\u00e9m inspira campanhas de marketing que deveriam atingir p\u00fablicos variados, customizando benef\u00edcios e gerando […]","og_url":"https:\/\/fmarketing.com.br\/blog\/de-monalisa-a-beyonce\/","og_site_name":"Fine Marketing","article_publisher":"https:\/\/www.facebook.com\/finemarketing\/","article_published_time":"2018-06-22T17:27:29+00:00","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Fernando Adas","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/fmarketing.com.br\/blog\/#website","url":"https:\/\/fmarketing.com.br\/blog\/","name":"Fine Marketing","description":"Empresa de Comunica\u00e7\u00e3o Dirigida","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fmarketing.com.br\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/fmarketing.com.br\/blog\/de-monalisa-a-beyonce\/#webpage","url":"https:\/\/fmarketing.com.br\/blog\/de-monalisa-a-beyonce\/","name":"De Monalisa a Beyonc\u00e9 - Fine Marketing","isPartOf":{"@id":"https:\/\/fmarketing.com.br\/blog\/#website"},"datePublished":"2018-06-22T17:27:29+00:00","dateModified":"2018-06-22T17:27:29+00:00","author":{"@id":"https:\/\/fmarketing.com.br\/blog\/#\/schema\/person\/0ecde89d8fd78b22849c48b6a9b037e2"},"breadcrumb":{"@id":"https:\/\/fmarketing.com.br\/blog\/de-monalisa-a-beyonce\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fmarketing.com.br\/blog\/de-monalisa-a-beyonce\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fmarketing.com.br\/blog\/de-monalisa-a-beyonce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/fmarketing.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"De Monalisa a Beyonc\u00e9"}]},{"@type":"Person","@id":"https:\/\/fmarketing.com.br\/blog\/#\/schema\/person\/0ecde89d8fd78b22849c48b6a9b037e2","name":"Fernando Adas","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/fmarketing.com.br\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/49a7fc48952559dbb432242645d4859a?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/49a7fc48952559dbb432242645d4859a?s=96&r=g","caption":"Fernando Adas"},"description":"Fernando Adas \u00e9 diretor de atendimento e planejamento da Fine Marketing, especialista em comunica\u00e7\u00e3o dirigida e varejo. Atua tamb\u00e9m como consultor em treinamento de equipes comerciais.","sameAs":["https:\/\/www.fmarketing.com.br"],"url":"https:\/\/fmarketing.com.br\/blog\/author\/fernando\/"}]}},"_links":{"self":[{"href":"https:\/\/fmarketing.com.br\/blog\/wp-json\/wp\/v2\/posts\/566"}],"collection":[{"href":"https:\/\/fmarketing.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fmarketing.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fmarketing.com.br\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fmarketing.com.br\/blog\/wp-json\/wp\/v2\/comments?post=566"}],"version-history":[{"count":1,"href":"https:\/\/fmarketing.com.br\/blog\/wp-json\/wp\/v2\/posts\/566\/revisions"}],"predecessor-version":[{"id":568,"href":"https:\/\/fmarketing.com.br\/blog\/wp-json\/wp\/v2\/posts\/566\/revisions\/568"}],"wp:attachment":[{"href":"https:\/\/fmarketing.com.br\/blog\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fmarketing.com.br\/blog\/wp-json\/wp\/v2\/categories?post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fmarketing.com.br\/blog\/wp-json\/wp\/v2\/tags?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}