{"id":49,"date":"2015-11-27T16:31:13","date_gmt":"2015-11-27T13:31:13","guid":{"rendered":"http:\/\/www.fmarketing.provisorio.ws\/blog\/?p=49"},"modified":"2021-10-13T22:20:41","modified_gmt":"2021-10-13T19:20:41","slug":"black-friday-black-service","status":"publish","type":"post","link":"https:\/\/fmarketing.com.br\/blog\/black-friday-black-service\/","title":{"rendered":"Black friday… Black service…"},"content":{"rendered":"

Voc\u00ea vai comprar na Black Friday hoje?<\/p>\n

Muitos v\u00e3o tentar, poucos v\u00e3o conseguir.<\/p>\n

Ainda me lembro da a\u00e7\u00e3o, em 2014, quando muitas empresas divulgavam suas ofertas e muitos consumidores esperavam \u00e1vidos pelo “click” no site ou visita \u00e0 loja.<\/p>\n

E na hora “H”, naquele momento de dizer o “sim”, a p\u00e1gina saia do ar, o vendedor sumia e fic\u00e1vamos n\u00f3s, nervosos com a sensa\u00e7\u00e3o de perda.<\/p>\n

As empresas planejam suas promo\u00e7\u00f5es com carinho, pesquisam a concorr\u00eancia, trazem novidades, decoram a loja, criam p\u00e1ginas especiais no site.<\/p>\n

S\u00f3 se esquecem de dimensionar a equipe de vendas para o “boom” de demanda.<\/p>\n

E a\u00ed \u00e9 aquele “choror\u00f4” de gente que consegui pegar a panela mas n\u00e3o achou a tampa, comprou a camisa mas n\u00e3o a cal\u00e7a ou at\u00e9 chegou a falar “bom dia” ao vendedor que logo depois sumiu.<\/p>\n

Promo\u00e7\u00f5es s\u00e3o drogas fortes \u00e0 conquista de clientes que, muitas vezes, contatam a marca pela primeira vez.<\/p>\n

Por isso, precisamos nos preparar para o ass\u00e9dio, para o ataque, para a invas\u00e3o.<\/p>\n

N\u00e3o \u00e9 o momento ideal para se falar de marca, de conceitos, de fideliza\u00e7\u00e3o, mas a boa impress\u00e3o inicial vai colaborar a tudo isso.<\/p>\n

Um bom atendimento reverte eventuais falhas nos produtos, nos pre\u00e7os, na loja.<\/p>\n

J\u00e1 o contr\u00e1rio, n\u00e3o \u00e9 verdade. Um bom produto n\u00e3o sobrevive a um atendimento ruim.<\/p>\n

Por isso, invista na Black Friday, mas n\u00e3o deixe seu atendimento no escuro…<\/p>\n\n\t\t

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<\/div>\n\t\t<\/div> \n\t\t
\n\t\t\tDiretor de atendimento e planejamento da Fine Marketing, especialista em comunica\u00e7\u00e3o dirigida e varejo. Atua tamb\u00e9m como consultor em treinamento de equipes comerciais.\n\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n

“Sexta de ideias” \u00e9 o Informativo semanal da Fine Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

Voc\u00ea vai comprar na Black Friday hoje? Muitos v\u00e3o tentar, poucos v\u00e3o conseguir. Ainda me lembro da a\u00e7\u00e3o, em 2014, quando muitas empresas divulgavam suas ofertas e muitos consumidores esperavam \u00e1vidos pelo “click” no site ou visita \u00e0 loja. E na hora “H”, naquele momento de dizer o “sim”, a p\u00e1gina saia do ar, o […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[75,70,74,71,46,73,72],"yoast_head":"\nBlack friday... 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