{"id":364,"date":"2017-05-12T22:15:24","date_gmt":"2017-05-12T22:15:24","guid":{"rendered":"http:\/\/www.fmarketing.com.br\/blog\/?p=364"},"modified":"2017-05-19T16:09:49","modified_gmt":"2017-05-19T16:09:49","slug":"the-paradise-is-there","status":"publish","type":"post","link":"https:\/\/fmarketing.com.br\/blog\/the-paradise-is-there\/","title":{"rendered":"The Paradise is There"},"content":{"rendered":"<p>Voc\u00ea conseguiria dormir se soubesse que a di\u00e1ria do hotel onde est\u00e1 hospedado \u00e9 de R$38.500,00?<\/p>\n<p>Tomara que muita gente consiga, pois o mais novo hotel 5 estrelas de S\u00e3o Paulo, promete uma experi\u00eancia inesquec\u00edvel, em meio ao Parque Burle Marx.<\/p>\n<p>Estamos falando do Pal\u00e1cio Tangar\u00e1, um palacete neocl\u00e1ssico de 27 mil m2, com 141 apartamentos, inaugurado nesta semana.<\/p>\n<p>Todo o luxo das instala\u00e7\u00f5es e servi\u00e7os causa aquela impress\u00e3o de que a crise chegou apenas at\u00e9 o lado &#8220;de c\u00e1&#8221; do Rio Pinheiros&#8230;<\/p>\n<p>&#8230;e tamb\u00e9m aquela pergunta&#8230;&#8221;quem toparia se hospedar t\u00e3o longe dos centros financeiros e comerciais?&#8221;<\/p>\n<p>Empreendimentos de luxo sempre realocam as regras b\u00e1sicas de Marketing.<\/p>\n<p>Aquela an\u00e1lise das caracter\u00edsticas e os benef\u00edcios do produto, a \u00e1rea de influ\u00eancia do ponto e at\u00e9 a comunica\u00e7\u00e3o da marca, s\u00e3o sobreposto por algo mais pessoal e intransfer\u00edvel, a experi\u00eancia.<\/p>\n<ul>\n<li>Quem j\u00e1 n\u00e3o consumiu algo estranho&#8230;por uma boa experi\u00eancia?<\/li>\n<li>Quem j\u00e1 n\u00e3o pagou caro por isso?<\/li>\n<li>E se deslocou pela cidade toda por aquele &#8220;friozinho na barriga&#8230;&#8221;?<\/li>\n<\/ul>\n<p>Falar de emo\u00e7\u00f5es como motiva\u00e7\u00e3o \u00e0s compras \u00e9 algo habitual. At\u00e9 antigo. \u00c9 o &#8220;pretinho b\u00e1sico&#8221; do marketing&#8230;<\/p>\n<p>O grande esfor\u00e7o mais recente ocorre na personaliza\u00e7\u00e3o desta emo\u00e7\u00e3o, na capacidade de uma marca em n\u00e3o apenas nos chamar pelo nome mas nos tratar como algu\u00e9m \u00fanico.<\/p>\n<p>Isto ainda \u00e9 raro.<\/p>\n<p>O Tangar\u00e1 nos promete piquenique no parque, compras com champagne, massagens nos p\u00e9s e uma Mercedes-Benz \u00e0 disposi\u00e7\u00e3o dos h\u00f3spedes.<\/p>\n<p>Ser\u00e1 que o cliente quer tudo isso?<\/p>\n<p>Pertin\u00eancia e relev\u00e2ncia prosseguem como mantras b\u00e1sicos a esta sedu\u00e7\u00e3o.<\/p>\n<p>Conhecer os clientes, saber suas prefer\u00eancias e atende-las de maneira \u00fanica \u00e9 a melhor maneira de motivar o consumidor a se afastar dos concorrentes, atravessar a ponte e se aproximar da nossa Marca.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<div class='author-shortcodes'>\n\t\t\t<div class='author-inner'>\n\t\t\t\t<div class='author-image'>\n\t\t\t<img src='https:\/\/www.gravatar.com\/avatar\/c3996fdda6900fa020a81fcce2af8472.png' alt='' \/>\n\t\t\t<div class='author-overlay'><\/div>\n\t\t<\/div> \n\t\t<div class='author-info'>\n\t\t\tDiretor de atendimento e planejamento da Fine Marketing, especialista em comunica\u00e7\u00e3o dirigida e varejo. Atua tamb\u00e9m como consultor em treinamento de equipes comerciais.\n\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea conseguiria dormir se soubesse que a di\u00e1ria do hotel onde est\u00e1 hospedado \u00e9 de R$38.500,00? Tomara que muita gente consiga, pois o mais novo hotel 5 estrelas de S\u00e3o Paulo, promete uma experi\u00eancia inesquec\u00edvel, em meio ao Parque Burle Marx. Estamos falando do Pal\u00e1cio Tangar\u00e1, um palacete neocl\u00e1ssico de 27 mil m2, com 141 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[75,18,44,117,69,46,103,86,32,31,155,29,153,134,38,73],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Paradise is There - Fine Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fmarketing.com.br\/blog\/the-paradise-is-there\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Paradise is There - Fine Marketing\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea conseguiria dormir se soubesse que a di\u00e1ria do hotel onde est\u00e1 hospedado \u00e9 de R$38.500,00? 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