{"id":164,"date":"2016-03-18T14:57:23","date_gmt":"2016-03-18T11:57:23","guid":{"rendered":"http:\/\/www.fmarketing.com.br\/blog\/?p=164"},"modified":"2021-10-13T22:17:25","modified_gmt":"2021-10-13T19:17:25","slug":"grampos-e-grampos","status":"publish","type":"post","link":"https:\/\/fmarketing.com.br\/blog\/grampos-e-grampos\/","title":{"rendered":"Grampos e Grampos"},"content":{"rendered":"<p>Sempre achei os grampos muito estranhos.<\/p>\n<p>Embora reconhe\u00e7a a import\u00e2ncia do acess\u00f3rio na fixa\u00e7\u00e3o dos cabelos, achava que o &#8220;truque&#8221; n\u00e3o deveria aparecer.<\/p>\n<p>Cabelos grampeados d\u00e3o a impress\u00e3o de uma arruma\u00e7\u00e3o improvisada.<\/p>\n<p>Em tempos de &#8220;hair spray&#8221; e fixadores, o recurso met\u00e1lico caiu em desuso e foi resgatado nesta semana, em usos mais subversivos&#8230;<\/p>\n<p>Mas voltando ao utens\u00edlio feminino, que uso podemos fazer dele para as a\u00e7\u00f5es de marketing?<\/p>\n<p>As empresas s\u00e3o acostumadas a encher suas campanhas de grampos.<\/p>\n<p>Se as vendas est\u00e3o ca\u00eddas em fun\u00e7\u00e3o do calor da crise?<\/p>\n<p>Coloca-se rapidamente um grampo promocional.<\/p>\n<p>Precisa recuperar a imagem da marca?<\/p>\n<p>O ator da Globo d\u00e1 aquele &#8220;appeal&#8221;.<\/p>\n<p>E por ai vamos, com apliques, escovas, presilhas para alterar a apar\u00eancia da marca, sem necessariamente melhorar a sua ess\u00eancia.<\/p>\n<p>Sabemos que um acess\u00f3rio faz toda a diferen\u00e7a no visual e atrai \u00a0interessados. O Mercado \u00e9 \u00e1vido por novidades.<\/p>\n<p>Mas a conquista real ocorre mediante boas trocas de ideias, ao longo do relacionamento.<\/p>\n<p>Por isso, mantenha o &#8220;make up&#8221; da sua marca sempre em dia, mas n\u00e3o se esque\u00e7a das vitaminas de planejamento e de estrat\u00e9gia, capazes de fortalece-la no longo prazo.<\/p>\n<p style=\"margin: 0in; line-height: 18pt; font-family: Georgia; font-size: 12.0pt; color: #333333;\">\n\t\t<div class='author-shortcodes'>\n\t\t\t<div class='author-inner'>\n\t\t\t\t<div class='author-image'>\n\t\t\t<img src='https:\/\/www.gravatar.com\/avatar\/c3996fdda6900fa020a81fcce2af8472.png' alt='' \/>\n\t\t\t<div class='author-overlay'><\/div>\n\t\t<\/div> \n\t\t<div class='author-info'>\n\t\t\tDiretor de atendimento e planejamento da Fine Marketing, especialista em comunica\u00e7\u00e3o dirigida e varejo. Atua tamb\u00e9m como consultor em treinamento de equipes comerciais.\n\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/p>\n<p style=\"margin: 0in; line-height: 18pt; font-family: Georgia; font-size: 12.0pt; color: #333333;\">&#8220;Sexta de ideias&#8221; \u00e9 o Informativo semanal da Fine Marketing.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sempre achei os grampos muito estranhos. Embora reconhe\u00e7a a import\u00e2ncia do acess\u00f3rio na fixa\u00e7\u00e3o dos cabelos, achava que o &#8220;truque&#8221; n\u00e3o deveria aparecer. Cabelos grampeados d\u00e3o a impress\u00e3o de uma arruma\u00e7\u00e3o improvisada. Em tempos de &#8220;hair spray&#8221; e fixadores, o recurso met\u00e1lico caiu em desuso e foi resgatado nesta semana, em usos mais subversivos&#8230; Mas [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[208,209,207,206,210,66,31,122,73],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grampos e Grampos - Fine Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fmarketing.com.br\/blog\/grampos-e-grampos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grampos e Grampos - Fine Marketing\" \/>\n<meta property=\"og:description\" content=\"Sempre achei os grampos muito estranhos. 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