﻿{"id":1321,"date":"2022-08-26T15:32:20","date_gmt":"2022-08-26T12:32:20","guid":{"rendered":"https:\/\/fmarketing.com.br\/blog\/?p=1321"},"modified":"2022-08-26T15:32:24","modified_gmt":"2022-08-26T12:32:24","slug":"formal-ou-formol","status":"publish","type":"post","link":"https:\/\/fmarketing.com.br\/blog\/formal-ou-formol\/","title":{"rendered":"Formal ou Formol?"},"content":{"rendered":"\n<p>De 1 a 10, qual a sua motiva\u00e7\u00e3o em ver o cora\u00e7\u00e3o de D.Pedro no formol?<\/p>\n\n\n\n<p>A minha \u00e9 \u201c\u2013 2\u201c.<\/p>\n\n\n\n<p>Confesso minha ignor\u00e2ncia e pouca vontade em saber as raz\u00f5es pelas quais um \u201cpeda\u00e7o\u201d do imperador viajou at\u00e9 o Brasil e ficar\u00e1 exposto \u00e0 visita\u00e7\u00e3o.<\/p>\n\n\n\n<p>Qual a motiva\u00e7\u00e3o a conhecer um cora\u00e7\u00e3o sem vida?<\/p>\n\n\n\n<p>Prefiro os vivos, aqueles que batem, disparam, assustam, se apaixonam.<\/p>\n\n\n\n<p>Outro dia, em visita ao posto de atendimento de uma empresa da qual sou cliente, aguardava a minha chamada.<\/p>\n\n\n\n<p>Sentado na poltrona, junto com outros esperantes, observo a placa na parede, atr\u00e1s das recepcionistas.<\/p>\n\n\n\n<p><strong><em>\u201cNosso cora\u00e7\u00e3o traz o ritmo dos nossos clientes\u201d.<\/em><\/strong><\/p>\n\n\n\n<p>Pelo tempo de espera na recep\u00e7\u00e3o, percebi que o tal cora\u00e7\u00e3o estava com press\u00e3o baixa&#8230; As atendentes n\u00e3o pareciam muito energizadas.<\/p>\n\n\n\n<p>Muito se fala de pulsa\u00e7\u00e3o, de ritmo, de vibra\u00e7\u00e3o nas opera\u00e7\u00f5es e no clima das empresas.<\/p>\n\n\n\n<p>H\u00e1 uma adrenalina generalizada na conquista por clientes, press\u00e3o alta na prospec\u00e7\u00e3o.<\/p>\n\n\n\n<p>Mas no dia a dia, c\u00e1 estou eu, sentado, esperando, quase no formol.<\/p>\n\n\n\n<p>Precisamos cuidar dos cora\u00e7\u00f5es vivos. Medir a press\u00e3o, avaliar paix\u00f5es e desejos destes seres pulsantes.<\/p>\n\n\n\n<p>Qual o ritmo arterial dos seus clientes?<\/p>\n\n\n\n<p>Est\u00e1 alta em fun\u00e7\u00e3o de um brinde que ganhou na data do anivers\u00e1rio ou pelos 25 minutos de espera no SAC?<\/p>\n\n\n\n<p>Qual o tipo de sangue dos seus clientes? Vermelho pela prefer\u00eancia a descontos e promo\u00e7\u00f5es ou azul por gostar de um atendimento exclusivo?<\/p>\n\n\n\n<p>Pense nisso e, mais ainda, cuide disso.<\/p>\n\n\n\n<p>Cuide do cora\u00e7\u00e3o, do corpo, da mente, dos desejos e frustra\u00e7\u00f5es do seu cliente. Formalize isso em um programa bacana de relacionamento.<\/p>\n\n\n\n<p>Valorizar clientes formalmente em vida \u00e9 muito melhor do que cultu\u00e1-los ap\u00f3s a partida, mesmo no formol.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De 1 a 10, qual a sua motiva\u00e7\u00e3o em ver o cora\u00e7\u00e3o de D.Pedro no formol? A minha \u00e9 \u201c\u2013 2\u201c. Confesso minha ignor\u00e2ncia e pouca vontade em saber as raz\u00f5es pelas quais um \u201cpeda\u00e7o\u201d do imperador viajou at\u00e9 o Brasil e ficar\u00e1 exposto \u00e0 visita\u00e7\u00e3o. Qual a motiva\u00e7\u00e3o a conhecer um cora\u00e7\u00e3o sem vida? [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[75,69,32,29],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Formal ou Formol? - Fine Marketing<\/title>\n<meta name=\"description\" content=\"De 1 a 10, qual a sua motiva\u00e7\u00e3o em ver o cora\u00e7\u00e3o de D.Pedro no formol?A minha \u00e9 \u201c\u2013 2\u201c.Confesso minha ignor\u00e2ncia e pouca vontade em saber ...Saiba mais\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fmarketing.com.br\/blog\/formal-ou-formol\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formal ou Formol? 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