{"version":"1.0","provider_name":"Fine Marketing","provider_url":"https:\/\/fmarketing.com.br\/blog","author_name":"Fernando Adas","author_url":"https:\/\/fmarketing.com.br\/blog\/author\/fernando\/","title":"\"Mais Porter... Menos Pl\u00e1stico\" - Fine Marketing","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"tWERyO3UHd\"><a href=\"https:\/\/fmarketing.com.br\/blog\/mais-porter-menos-plastico\/\">&#8220;Mais Porter&#8230; Menos Pl\u00e1stico&#8221;<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/fmarketing.com.br\/blog\/mais-porter-menos-plastico\/embed\/#?secret=tWERyO3UHd\" width=\"600\" height=\"338\" title=\"&#8220;&#8220;Mais Porter&#8230; Menos Pl\u00e1stico&#8221;&#8221; &#8212; Fine Marketing\" data-secret=\"tWERyO3UHd\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","description":"Cresci seguindo Michael Porter, o papa da Administra\u00e7\u00e3o que dizia&#8230; \u201cEstrat\u00e9gias competitivas s\u00e3o a\u00e7\u00f5es ofensivas ou defensivas para criar uma posi\u00e7\u00e3o favor\u00e1vel junto \u00e0 concorr\u00eancia\u201d. T\u00e3o simples quanto desafiante. Quando vejo uma empresa envolvida com factoides ou a\u00e7\u00f5es promocionais confusas, resgato o nosso \u201cpapa\u201d e questiono: \u201cQual a estrat\u00e9gia competitiva?\u201d Resgato o tema em fun\u00e7\u00e3o [&hellip;]"}